Price Chopper wanted to pull out all the stops to promote its “Bags 2 Riches” sweepstakes. To do so, we helped them create a shopping cart character that guides the viewer past the cars, piles of cash, and mountains of groceries that participants can win. We pulled together the previz and the editorial from the client’s sketches and created the journey that culminates in a canyon made of grocery items. A last minute script change added the dancing prize tickets to an already action-packed spot.
Many, many groceries and other prizes had to be modeled. The Galaxy 61 modeling team included Roger An and Jasper Johnson (who built some rather tasty looking donuts and bagels). Roger also rigged the shopping cart, enabling the bags of groceries to tumble and sway as the cart speeds along.